Co-funded by the Creative Europe Programme of the European Union


Cookies Policy

At Bord Bia - The Irish Food Board, we value your privacy and your data protection rights. We are committed to safeguarding and protecting your personal information. For further information on how we use, store and keep your personal data secure, see our Privacy Notice.

About Cookies

This Cookie Policy explains what cookies are and how we use them. You should read this policy to understand what types of cookies we wish to use, the information we collect using these cookies and how that information is used by us or third parties.

What are cookies?

Cookies are small text files stored on your computer when you visit certain websites. They are placed on your device and are created by ourselves or third parties with whom we work. They remain on your browser or device for differing lengths of time depending on their function. Cookies have different functions:

Strictly Necessary Cookies

These cookies make the website function and are required to enable its basic operations. Without these the website simply would not work.

Preference Cookies

These help us remember choices you have made and improve the user experience for visitors to our website. They change the way the website behaves or looks based on the choices you make.

Analytical/Performance Cookies

These allow us to understand how our website is being used and help us improve our website’s design and functionality by collecting and reporting information anonymously. Potato Surprises uses Google Analytics cookies which collect information in an aggregate manner to give us insight into how our website is being used. We anonymize IP addresses in Google Analytics, and the anonymized data is transmitted to and stored by Google on servers in the United States. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

Advertising Cookies

These cookies are used to track visitors across different websites. When used they identify you and your interests to display ads that are relevant. This information is shared with third parties.

All but the Strictly Necessary Cookies require your consent and will not be placed on your device until that consent has been provided by you. You are free to change your mind at any stage by using the website cookie functionality. You can also block the Strictly Necessary Cookies using your browser’s settings, but the website will not function correctly.

Table of cookies used

Cookie Name






2 years

Analytical Cookies

Google Analytics

This cookie is used to calculate visitor, session, campaign data and keep track of site usage for the site’s analytics report. The cookies store information anonymously and assign a randomly generated number to identify unique visitors.


24 hours

Analytical Cookies

Google Analytics

The cookie is used to store information of how visitors use a website and helps in creating an analytics report of how the website is doing. The data collected including the number of visitors, the source where they have come from, and the pages visited in an anonymous form.

_dc_gtm <property-id>

1 minute

Analytical Cookies

Google Analytics

This cookie is used to track the performance of ad campaigns.


90 days

Advertising Cookies

Google Analytics

This cookie is used to contain campaign related information for the user. If you have linked your Google Analytics and AdWords accounts, AdWords website conversion tags will read this cookie unless you opt-out.


30 sec ~ 1 year

Analytical Cookies

Google Analytics

This cookie contains a token that can be used to retrieve the client ID from the AMP Client ID service.


1 minute

Analytical Cookies

Google Tag Manager

This cookie is used to measure specific events, such as clicks on links or buttons on a web page. Measure activity across domains


1 minute

Analytical Cookies

Google Tag Manager

This cookie is used to collect data related to the device/browser, IP address and on-site/app activities to measure and report statistics about user interactions on the websites.

How to control cookies

You can control and /or delete cookies as you wish. Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, visit you have any queries, please feel free to contact our Data Protection Officer at You can get more information on your rights and how we use your personal data by accessing our privacy notice here

Lekker van bij ons Bord Bia European Potato Trade Association